Wrangler has teamed up with renowned, award winning explorer Alastair Humphreys to launch the Born Ready Adventures campaign, designed to get city dwellers out and enjoying an adventure within and around the city limits. The campaign aims to celebrate Wrangler's new performance denim collection, which features innovative insulating, water resistant and stretch resistant jeans.
The Wrangler brand launched in 1947 on a platform of innovation: to create the best-possible jeans for cowboys. Today, Wrangler continues to create the best-possible jeans, but for the needs of modern consumers. Looking good, working hard: the guiding principle in every Wrangler design is to make you feel Born ReadyTM – fully prepared for whatever life throws at you. Blending fashion and function, the collection is built on modern fits that you can live in, energised with innovative finishes. Wrangler accelerates the evolution of jeans with groundbreaking initiatives: denim that keeps the rain off or helps you feel warm in the cold.